Apex Coach

Your data

• Your training data lives on this phone. Everything you enter — profile, injuries, workouts, weigh-ins, food and water logs — is stored on this device. There is no Apex Coach account and nothing to sign up for, and your training data is not sent to us - we do not run a server that collects it. The sections below set out what does leave the phone, why, and what triggers it. Some of it moves only when you ask; some happens automatically as part of how iOS and the App Store work, and those are called out where they apply.

• Refer a friend (version 1.1 and later). If you open the referral feature or enter a friend's code, the app sends your anonymous purchase identifier — the random ID the payment system already uses, with no name attached — to our referral service, which stores it alongside a share code, any code you claim, and whether a referred subscription went on to a paid month. That is the entire record: no training data, no health data, no name, no email, and nothing is used for advertising. It exists so free months can be granted to both sides of a referral. If you never open the referral sheet and never enter a code, nothing is sent.

• Your age, and what it is used for. Setup asks your age. It is stored on this phone with the rest of your profile. It is not part of the summary sent to your AI provider if you switch the AI coach on, and Apex never sends it anywhere itself - but it is part of your profile, so it is included in an iCloud backup and in any data export you choose to share (see below). Apex uses it for four things — to check you meet the 16 and over minimum; to estimate the energy your body uses at rest, which sets your calorie and macro targets; to estimate your maximum heart rate so your heart-rate zones can be shown (an estimate from age, never a measurement, and individual maximums vary); and, from 55, to open your programme more conservatively with longer warm-ups and no training to failure. Your age cannot be changed after setup.

• Progress photos and form-check videos you save are stored locally on this device, the same as everything else. Apex Coach never uploads them anywhere and never uses them to train anything. If you have iCloud Backup switched on, iOS includes them in that backup like other app files (see below). One of them leaves the phone only on your own explicit tap: sharing it, or asking your AI provider for a read of that one photo from the photo's own screen — and what your provider does with a submitted photo is governed by their terms, not ours (see below). (The machine scanner is a separate, unsaved capture — see below.)

• Apple Health is read with your permission and used on this device: sleep and its stages, heart rate, resting heart rate, heart rate variability, heart-rate recovery, respiratory rate, wrist temperature, workouts, steps, active energy, cardio fitness (VO2 max), time in daylight, bodyweight, body fat, waist, water, and any food energy, protein, carbohydrate or fat you log in other apps. Apex Coach does not write anything back to Apple Health, and never uses your health data for advertising.

• iCLOUD BACKUP, if you have it switched on. Apex Coach stores your data in the app's own storage on the phone, and iOS includes app storage in your device backup unless an app opts out. Apex does not opt out, deliberately: it means that if you lose or replace your phone, restoring it brings your training history back with it. So if iCloud Backup is enabled on your device, a copy of your Apex data - profile, history, logs, saved photos and videos, and your AI provider key if you have entered one - is held in your own iCloud account under Apple's terms, not ours. We cannot see it. You control it in iOS Settings, where you can turn iCloud Backup off entirely or exclude Apex Coach from it.

• YOUR CREW stays on this phone. Tagging a training partner on the finish screen records their name here and counts the sessions you did together. That is all it is: a name you typed and your own logged sessions, read on this device. Nothing about your crew is sent anywhere, and the people you tag are not contacted, invited or looked up. Sharing between phones is not switched on in this version; if it ever is, this notice will say exactly what travels before it does.

• THE AI COACH, only if you switch it on. The AI coach is off until you enter your own API key. Turn it on and a compact summary is sent to whichever provider that key belongs to — Anthropic, OpenAI or Google, whichever you chose — to write your check-in. Nothing is sent to an AI unless you enable it, and your key is stored on this device.

• That summary contains: your first name, goal and sport, the injury labels you selected, whether you told Apex your appetite is being treated and its loss-rate reading, your recent sessions and the lifts in them (including any notes you typed on them), the weekly message you type or dictate to the coach, your bodyweight readings and target, your weight trend, a count of your progress photos (never the photos), your food-log and water averages if you keep them, and — only if Apple Health is connected — weekly summary numbers: average sleep hours, average daily steps, average resting heart rate and HRV, and a count of watch workouts. Averages, counts and weekly totals only. It does not contain your detailed Apple Health records, your photos or your videos.

• The machine scanner and the plate reader are the other two. When you point the camera at a piece of gym equipment, or at a meal to estimate its nutrition, that single photo is sent to the same provider to be read, and is not stored. It only ever happens on the tap that takes it, and a meal read is an estimate you can edit before anything is logged.

• Those companies are overseas and handle the request under their own terms and privacy policies, not ours. Worth knowing specifically: on Google's unpaid AI Studio tier, Google's terms say submitted content — including a photo you ask it to read — may be used to improve their models, with possible human review. Paid keys are not used that way. Every other part of the app works without a key, so if you would rather nothing went to an AI provider at all, do not enter one. That switches off the AI paths above; it does not affect the subscription check, the update check, or an iCloud backup, which are described in their own sections.

• FOOD LOOKUPS. Searching for a food or scanning a barcode queries Open Food Facts, the free public food database. Your search text or the barcode travels to it — nothing else, and no account or identity goes with it.

• SUBSCRIPTIONS. Purchases are processed by Apple. To know whether Apex Pro is active, the app checks with RevenueCat, a subscription service that receives your App Store receipt, an anonymous member ID and basic device information when the app runs — never your name, health data, workouts or logs. The subscription itself is held by Apple and RevenueCat. The app also keeps a small note on this phone of whether Pro was active and when it last checked, so it opens correctly when you have no signal.

• APP UPDATES. When the app starts it asks Expo's update service whether a newer version of the app's own code is available, and downloads it if there is one. That request carries the app's version and platform and an installation identifier generated for updates — no account, no health data, and nothing you have entered. This is the second of the two things that happen without you asking; the subscription check above is the first.

• Sharing a session summary, photo or video uses the iOS share sheet — where it goes is up to you.

• Deleting the app deletes everything it stored on this phone — profile, history, photos, logs and your crew. One thing is not on this phone and is not removed by deleting it: anything already in an iCloud backup, which lives in your own iCloud account and is managed in iOS Settings. Your Apple subscription record and the anonymous member ID above are held by Apple and RevenueCat and survive deletion; that is what makes Restore Purchases work. Manage or cancel the subscription itself in your Apple Account settings.

Terms of use

Apex Coach is made by The Apex AI, Gold Coast, Australia. Using the app means you agree to these terms.

• Your licence. Apex Coach is licensed to you personally, for your own training on your own devices. Where these terms are silent, Apple's standard Licensed Application End User License Agreement applies.

• Who can use Apex Coach. You must be 16 or older. Setup asks your age and will not let you continue if you enter an age under 16. The app is not designed for children: the plans, loads and nutrition estimates all assume an adult or near-adult body. If you are under 16, please do not use it. If you are under 18, we ask that a parent or guardian reads these terms with you, and we strongly recommend you get clearance from a health professional before you start training.

• Apex Pro. Apex Pro is an auto-renewing subscription, billed monthly or yearly. The price is shown before you buy. Payment is charged to your Apple Account at confirmation, and the subscription renews automatically unless you cancel at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple Account settings. A free trial, where offered, is once per Apple Account and converts to a paid subscription unless cancelled before it ends. Refunds are handled by Apple under Apple's terms.

• No medical advice, ever. The "Before you train" disclaimer is part of these terms. Apex Coach provides general fitness and nutrition information. It is not medical advice, not a diagnosis and not a treatment, it is not a medical device, and it is not a substitute for a doctor, physiotherapist, dietitian or any other health professional. That does not change if you tell the app about an injury, a health condition, or a treatment you are already on: Apex Coach does not recommend, supply, prescribe, adjust or advise on any medication or treatment of any kind, and nothing in it is a reason to start one, stop one, or change how you take one. Those decisions are between you and your prescriber. Anything the app shows you after you have told it about a treatment is still training and food guidance only. Get your own professional advice before acting on anything here, and where the app and a health professional differ, follow the health professional.

• Honest limits. The app adapts to what you enter. It is not watching you train: it cannot see your form during a set, and it has no view of your body except a photo you choose to send for a read. You are responsible for choosing safe loads and stopping when something feels wrong.

• Training is at your own risk. Exercise carries a risk of injury, and nutrition figures are estimates rather than a prescribed diet. You decide whether you are well enough to train, and you accept that risk. If you have a medical condition or an injury, are pregnant, or are unsure, get clearance from a health professional before you start, and again before you change what you are doing. Nothing in this paragraph limits any right you have that cannot be limited, including under the Australian Consumer Law, and it does not apply to loss caused by us.

• Liability. Nothing here excludes rights that cannot be excluded under law, including the Australian Consumer Law. Beyond those rights, and to the extent the law allows, The Apex AI's total liability in connection with the app is limited to the amount you paid for it in the twelve months before the claim, and it is not liable for indirect or consequential loss.

• Changes. Features may change between versions. If a change materially reduces what Apex Pro includes, cancelling is always available in your Apple Account settings.

• Contact: michael@theapexai.com.au. These terms are governed by the laws of Queensland, Australia.

Before you train

Apex Coach provides general fitness information and workout suggestions. It is not medical advice, and it is not a substitute for a doctor, physiotherapist or other health professional.

By continuing you confirm that:

• You are 16 or older, and physically able to exercise. If you have a medical condition, an injury, are pregnant, or are unsure, get clearance from a health professional first.

• You train at your own risk. Exercise carries a risk of injury. Choose weights you can control, and stop immediately if you feel sharp pain, dizziness, chest pain or shortness of breath — and seek medical help if it persists.

• Suggestions adapt to what you enter, but the app cannot see your form or your body. Nothing it says overrides how something actually feels.

• Nutrition figures are estimates for general guidance only, not a prescribed diet. They are not suitable advice for anyone with a history of disordered eating or a medical condition affecting diet.

• Nothing here is medical advice, whatever you take. Apex Coach gives no medical advice of any kind, and it does not advise on medication. If you tell it about a treatment you are already on, it uses that only to adjust training and food guidance. It will never tell you to start, stop or change one, and it is never a substitute for your doctor or prescriber.

• Points, streaks and achievements are motivational only — they track consistency showing up, not medical or training outcomes, and are never a reason to push through pain.